TutorTree is a mobile app that connects students with tutors at the University of Oregon, UC Berkeley, UCLA, and USC. As a Strategist and Producer, my duties included doing audience and comms/social research. Also creating a rebrand that made students want to get tutored without feeling bored or anxious.
The Ask - Create an Awareness campaign for TutorTree
The Idea- Create a stress-free campaign that focused on the easy to use app
The Team
Director - Ethan Aliste
Designers - Emily Adleman, Jackson Reed
Art Directors - Emily Adleman, Camille Feinstein
Copywriter - Madeline Lewis
Media - Devon Myers
Account Manager - Charlotte Pla
Project Manager - Whitney Marks
Strategists - Madeline Bedard, Jonny Dominguez (me), Julio Jaquez