As a Senior Comms Strategist on SONIC, I help shape social-first campaigns, identifying cultural opportunities and developing integrated communications strategies that bring creative ideas to life across social, influencer, PR, and media.
SONIC SIPS HOTUMN CAMPAIGN - Fall doesn't wait for the weather to cool down, especially in SONIC's core markets, where summer temperatures linger well into the season. But that doesn't stop people from embracing fall culture.
We tapped into the cultural obsession with fall arriving earlier every year, introducing SONIC's "Hotumn" as a way for fall lovers to embrace the season, even when it still feels like summer.
Through a social-first campaign featuring the "SONIC Fall Girls," we brought the idea to life across creator content, organic social, and culturally relevant storytelling, positioning SONIC's cold drinks as the perfect accessory for fall in the heat.
