As a Senior Communications Strategist at Mother LA, I help develop integrated campaigns for Expedia that connect travel with culture, entertainment, and fandom. From shaping social-first strategies to identifying opportunities across creators, media, PR, and experiential, I help bring campaigns to life in ways that inspire audiences to explore the world.
GO LIKE ISHOWSPEED CAMPAIGN - For millions of fans, watching IShowSpeed explore the world is entertainment in itself. His spontaneous adventures, unpredictable moments, and real-time interactions have turned travel into a shared experience for his global audience.
We partnered with Speed to bring Expedia into the adventure, helping him travel across five countries in a single day while showing how Expedia makes it easier to explore the world.
Through a 90-second shoppable hero film, livestream integrations, and a social-first ecosystem of creator content, behind-the-scenes moments, and fan engagement, we extended the excitement beyond the livestream and gave audiences new ways to discover destinations and turn inspiration into travel.
