As a Jr Social Strategist on Dr Pepper, I've been responsible for working with a team of creatives to create all paid and organic social. Our strategy consists of showing up on each platform in the same way our audience does. We serve a different purpose on each channel by jumping onto trends and utilizing popular app features in a way that's uniquely own-able to the Dr Pepper Brand and resonates with our fans.
Here are a few W’s since my time here:
Engagement was up YOY across all social media channels in 2022
In 2022 we jumped from #4 to #2 most followed Soda Brand on TikTok with 670k followers and counting
Launched our most successful new flavor campaign ever, that our performed Starry and Pepsi
Created a partnership with Yung Gravy (that led to a full song released on all DSP’s and featured in Adage)
Trended at #3 on Twitter in 2022
Dr Pepper x Yung Gravy
New Dr Pepper Strawberries & Cream
Dr Pepper Tuition Giveaway 2022
Best of Twitter
Best of Facebook
Best of Instagram
Best of TikTok